MailerLite occupies a useful middle ground for small businesses — while not a full CRM, it provides contact management, segmentation, behavioural tagging, and automation sequences that handle the CRM functions most SMBs actually use daily: nurturing leads through email, tracking which contacts have engaged with which content, and triggering follow-up sequences based on behaviour.
For businesses that don't yet need a full CRM but want more than a simple email list, MailerLite's subscriber management, automation, and integration capabilities provide meaningful CRM-adjacent functionality at a fraction of the cost of dedicated CRM platforms.
Key Features for Business Owners
Segment your contact list by behaviour (email opens, clicks, purchases), demographics, and custom fields. Apply tags automatically based on automation triggers — creating a dynamic, self-updating contact database that reflects real-time engagement.
Trigger email sequences based on specific contact behaviours — form submission, purchase, abandoned cart, link click, or inactivity. These behaviour-driven sequences deliver the right message at the right moment in each contact's journey.
MailerLite integrates with HubSpot, Salesforce, Pipedrive, and 3,000+ other apps via Zapier — allowing businesses to use MailerLite as the email arm of a broader CRM stack, syncing contact data bidirectionally.
Create pop-up forms, embedded forms, and landing pages that capture leads from your website and add them automatically to segmented MailerLite groups — feeding your email marketing funnel with a steady flow of new contacts.
Track the revenue generated by each email campaign when connected to your e-commerce platform. See which email sequences convert contacts into customers, and which segments have the highest lifetime value.
Plan and Pricing
MailerLite is the ideal starting point for small businesses building their first email-driven contact nurturing system. When paired with a free HubSpot CRM for deal tracking, MailerLite handles the email and automation side at a price point that’s hard to beat — and the 30% lifetime affiliate commission makes it one of the most rewarding tools to recommend to any business.
