ActiveCampaign Conversations is the live chat and unified messaging feature built directly into the ActiveCampaign marketing automation platform. Rather than adding a separate chatbot tool to your tech stack, Conversations gives businesses a chat channel that is natively connected to their automation workflows, contact database, email campaigns, and CRM — enabling the most tightly integrated chat-to-nurture experience available in the market.
When a prospect starts a chat conversation on your website, ActiveCampaign knows everything about them — their email history, website activity, lead score, and CRM stage — allowing your team to have informed, personalised conversations from the very first message.
Key Features for Business Owners
Every chat conversation shows the contact's full ActiveCampaign profile alongside — their previous emails, automation stage, lead score, tags, and custom fields. Agents never start a conversation blind.
Initiate marketing automation workflows based on chat events — add a chat visitor to an email nurture sequence, update their CRM stage, assign a sales task, or tag them with intent data — all triggered automatically from the conversation.
ActiveCampaign's site tracking identifies known contacts visiting your website and can trigger a proactive chat message based on the page they're viewing — creating highly relevant, timely engagement at peak intent moments.
Route incoming chats to the right team member based on rules — sales team gets pricing conversations, support team gets technical queries, marketing gets content requests. Full team visibility with assignment and handoff capabilities.
Handle Facebook Messenger conversations from within the ActiveCampaign Conversations inbox — centralising social and website messaging in a single interface with full automation integration.
Plan and Pricing
ActiveCampaign Conversations delivers the most marketing-automation-integrated chat experience available. For businesses already on the Plus plan, it adds a powerful chat layer at no additional cost — and the ability to trigger full automation workflows from chat interactions makes it uniquely valuable for businesses running sophisticated nurture sequences.
